It is becoming increasingly difficult to find the right and appropriate products in the field of personal care, repair and supplement products, where intense information pollution prevails. Exploitation of healthy living and back-to-nature trends, which have become widespread around the world, for profit has created a perception in the consumer mind that “everything chemical is harmful; Everything natural is beneficial.” It created such a perception. In parallel with this, the developing reactions against the industrialized pharmaceutical industry have led to many products marketed under the name of "natural products" but not passing any control mechanism, gaining a significant place in the market.

Evla, which has taken it upon itself to re-establish the lack of trust caused by unrealistic expectations and disappointment created by false and misleading presentations of these products, aims to offer the best, most beautiful and healthiest to its consumers without compromising on quality.